About Us

Rising Moon Marketing & Public Relations specializes in designing and implementing promotional plans, marketing strategies, image control and development, and in getting its clients' names in the media.

Some good things they're saying about Rising Moon...
...regarding Marketing Communications

"Gary Carr is a wonderful combination of a seasoned professional and a bright creative. He is particularly adept at showing cultural institutions how to build audiences, customers and supporters."
~ Henry Eason, Managing Partner, Eason Communications LLC, San Francisco

"I think you made a tangible difference in our sales this year through your work. It is SO appreciated!"
~ Marcy Straw, Executive Director, Midsummer Mozart Festival, San Francisco

"Gary is good at interpreting our needs and coming up with PR strategies that work for us. He sharpened our approach to our client base, and when that base started to change, he helped us re-target them."
~ Kurt Silver, Owner, Big Pagoda Company, San Francisco

"The Hong Kong Association is extremely pleased with the creativity and thoroughness Gary has shown over the years in producing our newsletter. Not only does he write and edit The Monitor, but he's there from the start to provide ideas and focus for all our communications."
~ Heidi Tan, Past President, Hong Kong Association of Northern California

...regarding Publicity

"Gary consistently gets us good press because he finds the best angles for pitching stories to the media. He's done a fabulous job for us. He 'gets it' because he takes the time to understand his clients."
~ Christina Augello, Artistic Director, EXIT Theatre, San Francisco

"Thank you for all your tireless promotion of our show, Inside Private Lives, while at the San Francisco Fringe Festival. We had a terrific two weeks with the festival. There was great buzz about our show and we sold well. I appreciate all you did to help make that happen."
~ Kristin Stone, Managing Producer, Kristin Stone Entertainment, Los Angeles

"I've worked as a publicist and with other publicists for over twenty years now, and have to say I wish I had Gary's chops. He's secured more press for my show than I could have imagined. He's got good connections and knows where to pitch for maximum exposure. He's been just amazing."
~ Cory Bytof, composer/lyricist, The Texas Chainsaw Musical

"Thank you, Gary. I owe it to you for so much press! You were a fabulous addition to the Fringe Festival!
~ Annie Larson, writer/director/actor, Show Me Where It Hurts, winner of "Best of SF Fringe."

"This is an excellent release and very well presented. I am impressed and pleased."
~ Diane Dorrans Saeks, author, Hollywood Style; Design Editor, Metropolitan Home

"Gary Carr keeps our association exposed! 'In front of the media' is the best way to describe all the attention Gary brings to AATH and our members."
~ Allen Klein, President, Association for Applied and Therapeutic Humor

"Ran into a friend the other night who echoed what another friend mentioned a day earlier: 'You were EVERYWHERE! Great publicity!' What can I say? Thanks to you, Gary."
~ Marcy Straw, Executive Director, Midsummer Mozart Festival, San Francisco

...and even when those less-than-good things raise their ugly little heads.

"This is one of the best press releases I've ever read. Too bad it's bad news!”
~ Karen McKevitt, Editor-in-Chief, Theatre Bay Area Magazine, San Francisco

"Gary Carr is good at being your advocate, and he enjoys the role. He's like a bulldog in a meat wagon."
~ Anonymous client who needed a strong advocate during a crisis

As much as you'd ever want to know about Gary Carr

Prior to launching Rising Moon, Carr spent over ten years as Director of Communications for PKF Consulting, a national hospitality and real estate consulting firm headquartered in San Francisco. At PKF, he was responsible for all internal and external publications, including annual reports, newsletters, web content, and press releases. He was in charge of media relations and the organization of press conferences, golf tournaments, and trade show appearances.

Earlier positions include co-ownership of McKinnon Carr Diaz & Associates, a film and video production company in Houston, and associate manager of the writing department for National Photographic Laboratories, a Houston-based film production company.

A former university professor, Carr has taught a wide variety of courses in communication theory and media studies. He has published articles and stories in numerous trade and academic journals. His book, The Left Side of Paradise: The Screenwriting of John Howard Lawson, was published by UMI Press.

His films have appeared on PBS and commercial networks. Two of his screenplays were produced as independent features, and several of his business films have won awards, including those from the Information Film Producers of America and the International Association of Business Communicators.

He has written films about offshore oil drilling, heart pacemakers, labor-management issues, cancer research, truck driver safety, the Texas prison system, garbage collection, and art in society.

In San Francisco, he served for five years on the board of Theatre Bay Area, Northern California's largest performing arts service organization. He was part of the Public Relations Advisory Committee for the San Francisco Convention & Visitors Bureau and served on the board of the San Francisco Bay Area Publicity Club, where he wrote and edited its newsletter, eFYI.

He holds a B.A. in English from Carleton College, an M.A. in English, with emphasis in Creative Writing, from Ohio University, and a Ph.D. in Radio-TV-Film from The University of Texas.

As a writer in the corporate world, he has long been his firms' and his clients' "go-to guy." He started Rising Moon Marketing & Public Relations because he saw a niche for a company that can solve business problems with creative strategic projects and effective writing. He is perhaps one of the few people to appear in both the Wall Street Journal and The Journal of Irreproducible Results.

Gary Carr and his wife, Katherine, live in Clayton, CA. Their two adult children and their families live in Texas. Carr's major interests are writing, natural history, live theatre, sketch comedy, and visual arts.